Building a Career in Advertising and Marketing Communications

B1-Marketing-Communications-Strategy1.jpg Advertising and marketing communications covers an array of different functions, including but not limited to

– Producing content for print and electronic media
– Interacting with company’s internal and external clients to deliver the message
– Interacting with community and media
– Promoting company’s products and services
– Developing materials for advertising company’s products and services for different media channels
– Writing and distributing press releases
– Developing publications and websites
– Assisting executives in their day-to-day functions
– Facilitating marketing campaigns
– Developing performance timeline
– Performing administrative duties
– Scheduling meetings and developing presentations
– Planning and organizing events
– Proofreading, copy editing and copywriting
– Developing and maintaining media contacts

The exact job roles and responsibilities may vary abroad depending astride the job title, employment moreover individual work experience.

Career Prospects

The marketing and advertising communications professionals are found in almost all the industries operating in public and private sectors, connective domestic and international levels. They can work as marketing communications coordinators, advertising executives, advertising and promotions assistants, marketing research coordinators, public relations coordinators, copywriting executives, advertising planning coordinators, marketing event planners and business account managers.

They can work in diverse marketing and advertising fields, such as marketing, digital/mobile, event planning, promotions, copywriting, straightforward marketing, media buying and planning, account management, content development, content editing and administration.

Although the career prospects in this field are fair but the competition in the job market is fierce. Individuals need to have obtained a sheepskin or degree in marketing and advertising communications lengthwise including some prior hands-on-experience to seek entry consistent jobs in this field.

The professionals are expected to

– Possess good communication and organizational skills
– Display excellent business writing skills
– Be ready to work long hours, including evenings and weekends

– Chef D’oeuvre under pressure furthermore deadlines
– Manage stressful situations
– Be comfortable with substantial travelling to meet clients and company representatives
– Possess critical problem solving and decision making skills
– Be creatively talented, strategic thinkers and business savvy

An advertising communication bulletin can help them gain knowledge and skills required to build a rewarding livelihood in this field. It aims at teaching students the entire advertising process, including

– Research
– Developing strategies
– Muckrake planning
– Copywriting
– Production
– Media planning moreover buying

Advertising plus Marketing Communication Programs in Toronto

Centennial College’s three-year post-secondary advertising and marketing communication program covers a wide range of subjects including:

– Advertising campaign presentation
– Foundations in marketing
– Tool and processes for communicators
– Consumer psychology
– Advertising research
– Integrated marketing
– Copywriting and imaging
– Advertising media selection
– Advertising planning
– Radio and video advertising
– Interactive media and print production
– Campaign planning
– Digital communications
– Advertising solicit management
– Broadcast buying and measurement
– Strategic planning

The program offers a unique blend of classroom comprehension on advertising process, agency operations and multitasking, and an large industry field placement. It helps students in putting their acquired knowledge in practice and gain relevant contacts that can be used as references in future.

The program is realized by the Interactive Advertising Bureau for offering the most breadth of digital/mobile curriculum. It also features a 4-month intensive internship. Additionally, firm deadlines, working under pressure and delivering presentations are part of this program.

Enrollment Guide

In order to enroll in a post-secondary advertising lineup Toronto, you desire need:

– Secondary school diploma or equivalent
– Grade 12 English or University or equivalent
– To attend the intromission gathering

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